Biden tests negative ahead of trip to Florida
The Biden campaign is flooding the digital airwaves in the final days of the campaign, making an eight-figure investment on Covid-related ads as the pandemic remains a top issue on the ballot, a campaign aide confirms to CNN.
The ads will run across Facebook, Instagram and YouTube. The campaign will also run ads on the YouTube masthead nationally.
It’s also running takeovers on sites like Hulu, Pandora, Univision and BET that highlight the contrast between President Trump and Joe Biden in their approach to the coronavirus, the aide says.
This is a new buy in addition to the campaign’s previously announced $280 million paid media investment for the fall.
The digital ads will target voters in 16 states: Arizona, Florida, Michigan, North Carolina, Pennsylvania, Wisconsin, Minnesota, Nevada, Colorado, Iowa, Georgia, Ohio, New Hampshire, Virginia, Texas and Nebraska’s second congressional district.
Details of the Covid-related digital ad push were first reported by Axios.
This last push also includes a new television ad, Under Control, focused on Biden’s plan to tackle Covid-19 that will air on digital and nationally on television.
Additionally, the campaign is releasing two new ads targeting young voters focused on climate change, the aide tells CNN.
One ad, titled “Climate Change,” will air on Comedy Central and Adult Swim in the final week, while Melanie, a climate change testimonial featuring a firefighter from Colorado, will air on MSNBC.
